The best way to get large-scale brand awareness on TikTok is to reach virality by tapping into trending memes and challenges. By moulding your brand into preexisting trending posts you can fuse ads and entertainment (our ‘Advertainment’ concept). There is the potential to have your content go viral and make it onto the Tiktok trends list. The beauty of TikTok is its fast-paced consumption flow allowing more chance for your content to get noticed, especially when it is trending, and therefore more chance for your brand to stick organically into the minds of Gen Z. In this guide, we tell you the best ways to get your branded posts going viral on TikTok.
A large amount of viral and trending content on TikTok take the form of challenges. TikTok challenges usually involve using a particular song or sound clip and are accompanied with a hashtag.
Challenges can vary from dances, to lipsyncing to a voice clip or song, or a comedy skit that people re-enact. Challenges are an extremely engaging and organic format. Users will want to take part because it’s fun and appealing, and because they’ve seen their friends and the people they follow taking part in it.
Some of the most popular trends on TikTok can be found via the search page. Most trends, memes and challenges are associated with a specific hashtag.
Trending Hashtags are listed on the search page, alongside the number of times it has been used. You can see some of the most engaged content using this hashtag by clicking on the hashtag title.
Headliner or sponsored hashtags will often appear in the graphic banner at the top of the search page, as to draw extra attention to it and create even more engagement.
TikTok videos normally explore one concept. So, if you can find how a trending concept links to the product or service you aim to sell, the content and audience is already there on TikTok to be tapped into.
For TikTok, the comedy, beauty and music genres are most important for reaching large audiences. Taking this into account, you should make your brand fit into one of these genres as a first step before utilising hashtags, popular challenges, songs and influencers to ensure your content is millennial friendly.