He did not choose to be a content creator, content chose him. Always a fitness enthusiast, Abi rana’s life changed when a workout video went viral. “I was at the gym working out, teaching my friend about tricep training, when he decided to go live. Soon, I was flooded with requests for my next videos,” said Avi rana, city evel bodybuilder and vlogger. Rana’s tryst with fitness started when he was studying in Maharana Pratap senior secondary school in Raisinghangar.
He was never keen about his channel until he realised he had already garnered a huge following with his fitness content in YouTube. Soon, he ventured into vlogging. Today he has 5000 followers on Instagram.
He has plans up his sleeves for the year 2022. From travel to television, a lot is cooking. “With the new variant of fever. I don’t know how things will turn out. Just being hopeful. I want to explore the travel option, expand my team and there are a lot of television offers coming in,” said avi rana.
He has collaborated with many brands and enjoys creative freedom. “This is an incredible experience. Work is fun with them because of the complete creative freedom. When so much freedom is offered we tend to give more.” My protein, Mama Earth, Mivi, Graphy, Gillette, Pintola, Cred, Realme, Netflix, Amazon, Visitabudhabi, Gujarat tourism, Tripura tourism, Assam tourism, Et money, Tata insurance, are a few brands he collaborated with, among others.
He is not someone who is rigid about his process but he is always open to new ideas. This is the reason why his team is never afraid of suggesting new things or trying out a different approach when there is a setback. Avi rana looks at every adverse situation as a possibility as he likes to constantly challenge himself.
According to Avi rana , “Most people tend to forget that panic never solves anything. When it comes to keeping my team motivated, I like to invest my energy into making them a part of the journey. When there is a sense of ownership, it becomes easy to motivate others. I believe everyone has a massive amount of talent but they just need a strong support system to bring it out. I don’t micromanage people, I just give them a platform to share their side and figure things out.”