If you are an avid Twitter user, you must already know about the importance of hashtags and how using hashtags the right way can take your brand’s engagement from zero to infinite. If you are not using Twitter hashtags, you are probably missing out on a lot of growth potential and prospective engagement.
We use hashtags all the time but it is vital that we don’t trivialize their importance and use them mindfully to achieve maximum results.
Believe it or not, there are many ways through which you can use Twitter hashtags to increase overall account impressions and even track these Twitter hashtag analytics through hashtag tracking tools.
Here are 5 types of hashtags that you can for your brand to achieve your desired results and, to know more about them in detail, continue to read this blog further.
5 Types Of Twitter Hashtags For Your Brand
Brand Name Hashtags
The most congenial way of using a hashtag for your brand is using your brand’s name as a hashtag. It is a great way to increase recall value for your brand and constantly adding new posts that are relevant to the brand to the brand’s hashtag on Twitter also increases the hashtag’s popularity.
It is also a fact that the real advocates for any brand are its customers. Having a compelling brand hashtag also gives the users a natural push to create content for your brand. But, while using the brand’s name as a hashtag, it is important to keep the hashtag original. Brand hashtags are supposed to be crisp, and easy to read and recall.
Activity Hashtags
You can achieve the most by using hashtags around events, activities, or conferences by starting conversations around them. Creating hashtags with great recall value is an important part of activity hashtags so that the content stays easily trackable. Especially, if the activity or event is short-termed.
Even the most notable events like Grammies and Oscars gain most of their popularity during the event and post the event via hashtags.
It is a convenient way for the audience to explore all the content based on specific events through hashtags. But, be sure to create unique hashtags to see accurate results through Twitter hashtag analytics tools.
Hashtag Campaigns
Using hashtags is an effective method to begin conversations and get more exposure for your Twitter. Many times, hashtags become so popular that they start internet movements globally!
Hashtag campaigns are a great way to promote a brand or its specific products. Creating fun hashtags for campaigns also encourages users to create content and without a doubt, user-generated content is hands down the best marketing strategy for campaigns.
Having unique Twitter hashtags for campaigns also makes it easier to keep a track of the hashtag’s analytics and get an insight into the engagement and the performance of the campaign.
Hashtags On Trends & Notable Days
A lot of internet trends start with posts that went viral on Twitter. Netizens often engage themselves with these trending hashtags and give their part by participating in these trends.
Many hashtags exist on the internet and a number of them are hashtags that were actually started randomly when hashtags came into existence in 2007.
Other than trends, Twitter also gives importance to hashtags based on notable days for example #InternationalWomensDay or #PrideMonth
Celebrating these days via hashtags on Twitter can give your brand some leverage and increase engagement.
Location Hashtags
Many local brands use location-specific hashtags to reach more audiences in their area. It always does the job and hashtagging locations is also known to be an algorithm-friendly way to gain exposure.
Using location-specific hashtags makes it easier to explore the activities happening in that area most accurately. Posting interesting and engaging content in local hashtags also keeps the hashtag relevant. For example, exploring hashtags like #HauzKhasVillage or #MumbaiCafes will show you very location-specific posts, and, might also give you the exact details you need off the internet.
Conclusion
There is a thin line between simply using a hashtag and correctly using a hashtag to its full potential.
Hashtags have considerably evolved over the years. The metrics and results of using hashtags can vary according to your goals but, one thing that remains constant is how correctly using a hashtag, at the right time can make all the difference. These 5 ideas to use Twitter hashtags for your brand can certainly be your way to boost your Twitter impressions.
