A website is the only platform through which you can interact with your customers. Your website speaks for you. A prospect will get all the information about you and your business through your website, and remember that the first impression is the last. Getting your website designed properly and efficiently is the most important task for any business. A good-looking website can easily bring natural traffic and sales to your business.
Where efficient web design is the most crucial part of the business, many bad practices are done while building websites. In this scenario, bad web design can directly impact your business strategies and decrease your performance.
The Top 10 Web Design Mistakes to Avoid
To beat your competitors, you have to build your website in such a way that the user will get all the information about your company automatically, which can further become a factor in generating trust. As the best web designing company in Gurgaon, we list the top web designing mistakes that we frequently make in our clients’ or others’ websites in our experience.
1. The website isn’t mobile-friendly.
Many users use mobile devices to visit websites to check for the services or products they need. If your website does not have a high user interface, then the bounce rate of your website will be extremely high. If the website’s graphics dimensions are not fitting properly on the mobile, then the user may not be able to access your website properly.
It is always recommended to check your website in both desktop and mobile view so that you can check the interface of your website and so that if you find any problems related to the website, they can be fixed simultaneously.
2. Absence of a Call to Action (CTA)
A CTA is the main thing on any website. You can achieve your financial goal by using a CTA. If a proper CTA is missing from your website, you may get enough traffic on your website but fail to get enough conversions.
Whatever the CTA is, it is supposed to be completely planned by your overall strategy. Whether you want them to sign up or purchase your products, you have to maintain a seamless flow of CTA. Whatever you want to get done, make sure your web design follows that pattern.
3. The website’s loading page is too long.
When your website takes too much time to load, you must look at the design elements again. The faster your website loads, the better visitors will experience it. To improve the website loading page, you must properly optimize the images on your website, especially on the home page.
Themes, modules, and hefty plugins can decrease the speed of your website’s loading page. Updating or using the new element versions can help you increase the speed of your website’s loading.
Also, make sure to test the loading page of your website before publishing it live.
4. Inappropriate use of white space and content
Content is the most important part of a website, and content is what conveys your message to the visitors. We have seen many websites make many mistakes while selecting font sizes and types. Make sure to use the best colors and fonts to improve the readability so that the users can get complete information about your company with less effort. It will further help you to increase the sales conversion.
If the reader finds it difficult to understand your website’s content, you will lose them without taking them through the “Call to action” step.
5. No use of SEO techniques
Building a website without SEO techniques is of no use. SEO ensures that your website appears in the top search engine result page (SERP) rankings. By keeping in mind the SEO techniques while building your website, you can give your website an advantage, which will help you capture the market easily in the future.
Additionally, performing analytics during SEO can help you check the average duration of the time spent by a user. It can also examine why the users leave the page without taking the CTA.
6. Bad quality or irrelevant images
Visual content, i.e., photos and graphics, is integral to taking the viewer toward the CTA action. Great images can easily convey difficult messages quickly. If you have added poor-quality graphics or some extra graphics without any need, it will muck up your website and increase bounce rates.
7. Missing Navigation
We live in a time where everything is delivered to us instantly on our doorsteps without effort. These online websites are surely rising mainly because of their navigation menu.
Properly adding a navigation menu to a proper site location with proper visibility can help your site visitors search for products and services easily, which will directly improve the CTA ratio.
That’s why spending time while building your website development is recommended, as is adding a proper navigation route.
8th. Poor design and layout
A website needs to be functional for your users, especially when you want them to complete a task such as ordering an item or signing up for a newsletter. If the pathway around your website has not been mapped out or built incorrectly, visitors can get stuck in a loop, and they will exit your website.
If you are seeing a high bounce rate on your website, you must look at the design and layout elements and take the necessary steps to improve the design.
9. Incomplete Contact Information
Honestly, missing your company’s contact details is the ugliest mistake some companies are making. The time your visitor is thinking about purchasing an order is the most crucial. A visitor will verify the company’s details and contact information without placing the order. If the visitors can not find your contact details, they will likely get frustrated with your website and may leave it immediately. Your contact us page must be a single click away from the visitor or try to put basic contact details at the bottom of every page to create a trust factor in the visitor’s mind.
10. Placing Ads at the Wrong Location
You are advertising the main evil when it comes to web design. Even by practising all the good methods for creating an excellent web design, placing the ads at the wrong location can frustrate your visitors and cause you to lose traffic. Before putting up any ads, double-check the location and check how your visitors will see the page. However, try to pay some extra attention to the pop-ups, keep yourself in the shoes of visitors, examine all the cons of the ads, and check whether you can close the pop-ups quickly.
While designing a website, keep your target audience and brand image in mind at every step of the web designing process. Although we strongly recommend you invest some pennies in outsourcing the services of a web design company. Trying to perform each business activity yourself can become a huge problem for you. Web design is a big task, and performing it daily by yourself for years and years is not worth it.
We at Advology Solution are one of the best web design companies in Gurgaon. We believe in results and are a one-stop solution for all digital marketing needs. Our professional web design team, with vast experience, comes up with unique ideas to make a high-user interface and beautifully designed website for our clients.