Communication and screens are now proven to be practical tools. Indeed, the POPAI reports a 24% increase in sales thanks to digital signage in 2017. Furthermore, according to the same study, 19% of people admit to making an unplanned purchase after seeing an advertisement on an SMD Screen.
As a result, a large screen can provide attractive profitability; however, this performance comes at a cost.
While giant LED screen technology has become more accessible and affordable to professionals, it is essential to remember that investing in a communication screen extends beyond the tool itself. On the other hand, choosing giant LED screen display solutions is an investment. As a result, it is critical to carefully assess a screen’s costs and additional costs in its financing plan. This will ensure a profitable investment.
A COMMUNICATION SCREEN’S PURCHASE PRICE
The cost of a giant screen varies and may include more or fewer elements, depending on whether it is an imported screen or a screen, as well as the technical requirements of the installation. Beyond that, there is the concept of quality in the finished product and its components. This is why the price of a screen can vary greatly between suppliers, especially since it is multifactorial.
The price of the massive screen itself
As a result, the cost of a screen includes all stages of its development. That is the selection of components, manufacture, labor, and transportation. These elements differ in the care taken in manufacturing quality and the location where it is designed.
This is true regardless of the screen type; LED and LCD monitors. A giant LED screen, for example, is made up of a structure on which modules, which are made up of LEDs, are attached to control boards and a power supply system. So numerous elements add up, each with its level of quality and cost.
The total cost of the steering system
Another cost-increasing component is the steering system. This will vary depending on the technology used and the need for dissemination. A media player, for example, is used in some cases. This allows you to match the incoming content flow to the outgoing format on the screen. This system will allow data to be transmitted to the control boards. Its price will be determined by the product’s quality, calculation speed, dependability, and longevity. In most cases, the supplier will incorporate it directly into the final price.
The piloting software is another component involved in the ability to display animated content. This may be more or less efficient, with more or fewer options ranging from playlist programming to simple graphic animations. This software will be installed on the machine or made available online.
It can be free and included in the screen price, or it can be purchased separately with a license or a subscription. Finally, we can add a PC dedicated to controlling the massive screen to avoid interference with other uses.
Other costs are included in the price of the giant screen
Other, less visible costs are included in the quote for a large screen. Consider the costs of delivery, installation, and additional options (extended guarantees, premium pack, etc.). Similarly, as with any commercial enterprise, the quote considers the margin applied. However, the more intermediaries between the manufacturer and the end customer, the higher the margins.
THE COSTS OF MANAGEMENT FOR THE DYNAMIC DISPLAY SOLUTION
Contrary to popular belief, the costs of a large screen continue after the order is placed and the financing plan is approved. Indeed, its use will incur additional charges that will directly impact your daily management costs.
Energy consumption
Even if giant SMD screens and monitors have different power consumption per square meter, they require energy to function. This consumption is affected by several factors, including the type of installation (indoor or outdoor), the duration of diffusion, and the quality of the components used. A higher-quality screen will consume less energy.
As a result, using communication screens will invariably impact your electricity bill. As a result, it will be necessary to plan for this additional consumption.
Multimedia content creation
A relevant and high-quality digital signage solution is essential, but you also need content to broadcast. Indeed, what you display on the screen will determine 50% of the outcome of your digital signage campaign. This visual aid production will be costly. The available resources will determine this.
Indeed, if you create your visuals in-house using dedicated software or have a database provided by a network, then programming it will only cost you working time. If, on the other hand, you choose to use external service providers to create your media, you must account for the production costs invoiced by the service provider. However, the price will vary depending on the nature of the visuals. A simple animation, for example, does not require the same investment as a more elaborate video composition.
The cost of managing a large-screen display
Once programmed, the communication screens operate autonomously. This programming, however, necessitates physical intervention by one or more of the individuals involved. This is then attributed to working hours. It is necessary to understand who will manage the screen following its capacities and capabilities.
As previously stated, it will also be determined by how the visuals are created. This management requires minimal investment to collect the contents, program them on software, validate them, and ensure follow-up. Even if this step has no actual financial cost, it still impacts the company’s management.
