Social media has been an important marketing tool for many years. In particular, small businesses, like your photography business, have been able to level the playing field. With the large volume of social media users, accessible Spectrum Internet speeds and prices, and versatile ways to connect, social media users number in the billions. This means more people for businesses to be visible to, larger audiences to connect with, and more chances to land paying gigs. Here’s how TikTok could be the key to getting more eyes on your marketing business.
TikTok’s Huge International Userbase
TikTok has over a billion active users every month, making it one of the most disruptive social media platforms since Facebook in the 00s. TikTok has users in over 150 countries, and as a visual platform, it has become one of the most used platforms all over the world. As any marketer can tell you, it is worth your while to engage with your audiences on the platforms they use the most. And thanks to TikTok’s immense and diverse user base, in particular its appeal to millennial and Gen-Z audiences, TikTok content is the ideal tool to reach out to and engage with your target audiences who already use the platform.
Create Visual Showcases of Your Best Work
Thanks to its visual interface, TikTok is uniquely suited for showcasing physical products and services like your photography work. Start by using it as a place to display your best work. Have you recently covered a gorgeous wedding? Did you manage to create the perfect shot on a nature hike? Do you have a striking street image from a walk through the city? If you have any images that showcase your talent and can easily become part of your professional portfolio, go ahead and put them on TikTok. Grabbing your audience’s attention is important since you’re just one among a billion other users putting out content every day. So make sure you put your best foot forward and use the absolute best of your photography work to grab attention, engagement, and the all-important followers.
Create Brief and Easy Tutorials
Of course, TikTok isn’t just about posting pictures that are bound to catch attention. That is still important, as it will allow you to gain a larger organic following and expand your audience. But you still have to keep that audience interested to retain them and make sure they keep interacting with your content. One of the best ways to do this is to make use of your experience with photography and convert it into digestible tutorials.
You could, for instance, use captions to highlight the 3 best ways to care for a camera. Or you could do a tutorial on how to take a better landscape photo. Or you could even do a video on hacks about editing pictures for certain results. This information adds credibility to the content you post in addition to the work you’re showcasing. Therefore, viewers can easily see your expertise and the quality of your work, increasing the chance of someone hiring you for their event, like a wedding or a baby shower.
Add Links to Drive Traffic to Your Website
If you have people reaching out to you directly on TikTok, that’s a great position to be in. But your website should still be a key part of your business. Therefore, what you should do with TikTok, like any other social platform, is use it to drive more traffic to your website. TikTok lets you attach links to your content and allow interested viewers to tap on it and land on your website. Here, they can explore your work, the prices and packages you offer, information on how to contact you, and so forth.
The more users land on your website and engage with it, the more your website’s search engine rankings improve. Over time, you should be able to leverage your TikTok presence to drive up your website’s authority as well. If that happens, you won’t just be getting business from TikTok, but from organic searches on Google and other search engines as well.
