COVID-19 has led to a massive shift to online platforms. Businesses have also had to revise their marketing strategies to fit the changing business landscape. With most products and services moving online, social media has become an indispensable tool in today’s world. Brands are now using various social media platforms such as Instagram to generate leads, promote their business, and increase sales.
One of the advantages of organically growing your followers is that the engagement is higher, and you create a huge pool of prospects. Unlike paid ads, it’s also cheaper and affordable for most small business owners. Adeed Zaan shares how he has managed to build Instagram communities using organic content.
Adeed Zaan is an Instagram expert helping brands and businesses grow their followers organically. He has been on Instagram for the past 7 years. During this time, he has studied algorithms and conducted thorough research on the platform.
According to Zaan, one of the ways to grow your followers on Instagram is by creating great and original content. Be you and let the content reflect your brand in every aspect. Many people love a good story, says Adeed; by creating engaging and authentic content, you drive curiosity and invite readers to your page. This helps drive meaningful discussions.
Additionally, all his clients have accounts attracting different audiences; he first identifies the client’s target audience. This gives him an insight into what the audience likes and helps him in drafting the content.
Instagram users are more interested in and engaged with photos or videos that they think are good, notes Zaan. He adds you need quality content and captions that push the audience to love, share, and comment on your content. Getting a clear understanding of the target audience, Zaan is able to create content that the audience can relate to.
Adeed Zaan is a firm believer in quality over quantity. Rather than the number of followers or likes gained in the short term, he approaches it from the long-term perspective. “I believe that valuable content, social interaction, and perseverance builds a brand over time, and this is what attracts a relevant, accommodating, and involved target audience to your profile,” says Adeed. His approach has helped him create exciting content and gain thousands of real followers for his clients.
There’s no denying the importance of consistency in posting, especially on Instagram. Adeed explains that having a regular posting schedule helps your following know when to expect new content, and this increases engagement. To make the content more visible, one can also use some of the trending hashtags. Zaan adds one of the mistakes people often make on Instagram is failing to address negative comments, especially for a brand. Instead of blocking or deleting the comments, he advises talking about them openly to show the audience how credible your brand is.
As brands adapt to the new normal, many are using organic content to grow their followers. Adeed Zaan uses his experience and knowledge to help businesses and brands establish their presence on Instagram
Instagram @adeedzaan
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