With over a billion monthly active users, Instagram is a place to share your interesting life moments, discover your favorite brands, and get inspired.
There are a lot of users on the app who don’t post anything thoughtfully and just lurk around to stalk others.
If you have a public profile, you might be wondering, “who has viewed my profile?”.
This blog will answer that question while explaining different methods of how to do that.
Let’s get started.
How To See Who Viewed My Instagram?
To be honest, Instagram doesn’t allow users to see who has viewed their profiles. And there is an apparent reason for that.
If a profile owner knows which users have viewed their profiles, they can then simply lock out those users from their accounts. What will be the result, then? Most of the stalking users will simply stop using the platform.
You would be wondering: what does this mean for Instagram? Right?
Well, Instagram doesn’t want people to quit using its platform since they consume the ads like other network users. So, Instagram will face a steep decline in revenue.
So, is there no hope? No, there are some ways to get useful data. You will learn about them in the next sections.
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Using Instagram Stories
Even though users don’t have access to an in-built feature to know who has viewed their profile, using Instagram Stories can help.
Instagram allows users to see who are the people who have viewed their stories. This way, users can know who has viewed their profile. It’s because the users who have consumed your stories are most likely to check your account and might end up following you.
Here is the process of how to use stories to see who has viewed your Instagram profile:
- Open the recent story that you posted on your profile.
- In the bottom left corner, you will see the profile icons of a few users that have viewed this story. These viewers will also include many that haven’t followed you yet.
- Tap on any icon and you will see a list of all the people who have viewed your story.
- To block a specific user, you simply have to tap the menu (three vertical dots), and then select ‘Hide Story’.
- Your stories will no more be visible to that particular stalker.
- You can also use the same steps to block out stalkers who have viewed your Story Highlights.
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Using Business Accounts
Having a business account allows you to know about people who have viewed your profile, but there’s a catch.
With the business account’s ‘Insights’ section, you will have access to vital information about the viewers of your profile; their gender, age, location, and the time they are online.
But, you can’t see their names if you want to. So, if you are seeking their basic demographics data to finetune your Instagram content marketing strategy, then you are in luck. Here’s how you can switch to a business account to access this data;
- On your Instagram profile, tap on the burger menu (three lines) in the top-right.
- Tap on ‘Settings’ to check the account settings.
- Tap on the ‘Switch to Business Profile’ option.
- Connect your Facebook account with your Instagram account. You will see a button prompt. Tap on it to connect the two.
- You will be asked which contact information you need to import from your Facebook account. You should have at least one contact information added from Facebook.
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Why Don’t Third-party Apps Work?
Third-party tools are software or standalone applications that allow access to certain features of an app that are not accessible to the users, otherwise.
The obvious reason is the data privacy policy of Instagram. Instagram’s policy clearly states that they only share a user’s name, account username, bio, profile picture, and email address with third-party apps that have not been verified by Instagram.
Moreover, Instagram’s Graph API is more restrictive than the older version. This means that the unverified third-party apps will no longer have access to the API. So, using third-party apps will give you no results.
Can You See How Many Times Someone Views Your Instagram?
For every video, you will see the total number of views it has gained since it was published. Anyone who can see the post will have the ability to see the view count. If you have shared multiple images or videos as part of one post, then you will not be able to see the number of views that post gained.
A video view on Instagram is counted if a video is watched for 3 seconds or more. Video loops will not add to the count. View counts are visible for videos published after 19 November 2015.
Final Words
Instagram is one of the leading social apps that are built for businesses – to build and monetize an audience.
While Instagram doesn’t provide a direct method for users to see which users have seen their profile, some data can be accessed.
In this blog, we have discussed two ways you can have access to valuable data that you can use to pivot your Instagram marketing strategy and gain promising results.
Having a business account on Instagram can help you access vital user data to help you create content that speaks directly to your target audience and engage them.
