In the pay-per-click (PPC) internet advertising model, a publisher receives payment from an advertiser each time a link in the advertisement is “clicked” on. PPC can also be referred to as the cost-per-click (CPC) model. Social networks like Facebook and search engines like Google are the main providers of the pay-per-click business. The most widely used PPC advertising platforms are Google Ads, Facebook Ads, and Twitter Ads.
To describe PPC in simple words, it is a pay-per-click model that one can select while running an ad on different platforms. Once a viewer clicks on an ad then the charges are deducted from the advertiser’s budget.There are various companies and agencies in Gurgaon that provide different types of services to their customers like PPC, social media, Influencer marketing, and SEO.
digital How Does PPC works?
The first step in starting a PPC campaign is creating an account in Google Ads. After that’s finished, you can begin creating a list of keywords to focus on.
Pick terms that are extremely related to the product or service you are attempting to promote. After that, you can place a bid for those keywords and let Google know how much you’re ready to spend to have those advertisements displayed. Google displays ads from bidders for a keyword when someone searches for it based on two factors:
- Bid Amount
- Quality Score
Ads that are well-developed and have effective bid management will appear at the top of the appropriate search engine or display results. Additionally, you only get charged only when someone clicks on them!
Some of the top picks for Gurgaon’s PPC (Pay-Per-Click) advertising companies:
GroupM: GroupM is one of the leading agencies that provides services like Client servicing, Planning, and strategy, Media investment, Data Analysis, and Technology services. Mindshare, Wavemaker, and Mediacom are part of GroupM dealing in different categories and hence delivering the best. Some of the clients of GroupM are Google, Nestle, Coca-Cola, Air BNB, Etc.
Dentsu Aegis Network:
Dentsu is also one of the leading PPC agencies In Gurgaon/ Delhi NCR, delivering the best ROI to its clients with the most skillful, experienced Resources. The deals in various services and verticals like Client servicing, PPC, Social media, ORM, SEO, planning and strategy, Creative, Content as well. Carat, DentsuX, iProspect, Merkle, tag. Dentsu Creative comes under DAN. They also have some renowned clients like Jaguar, Land Rover, LVMH, Kao Corporations, Netflix, Havells, DS Group, etc.
Digeesell: This business is renowned for its well-thought-out visa collectPPC campaigns, which incorporate thorough keyword research, attention-grabbing ad copy, and ongoing optimisation monitoring. They provide a range of PPC services, including lead generation campaigns, remarketing, display advertisements, and search ads. Digeesell has a proven track record of providing clients with excellent returns on investment.
FoxyMoron: One of the leading agencies in Media is Foxymoron providing different types of services to its clients such as Content production, content partnership, Technology services, media services, Data analysis, and Omnichannel commerce consulting. They are successfully catering to clients such as Nykaa, Arrow, Ponds, Huggies, Kingfisher, Ford, Lenovo, and Unicharm.
Digital Cappuccino: We are not a haphazard advertising agency. Our group of experts is situated in Gurgaon, India. Like your favourite cappuccino, our knowledgeable members create unique, persuasive marketing solutions! Our social media marketing experts create powerful advertisements that never compromise on performance. We also work together with national social media influencers to blend innovation and creativity into a well-thought-out marketing strategy. In addition to being necessary, a client relationship is crucial for Digital Cappuccino. In order to accomplish our objectives, we also combine several marketing strategies, such as SEO, SEM, SMO, etc. Close cooperation with our clients is necessary for this. We deliver exceptional marketing that leaves you wanting more from us. We have successfully delivered to our clients like Netflix, T-series, Dharma Productions, Travel Bi, Milestone Dentistry (Canada), Visa Collect, Soul Sisters.
Adlift: One of the emerging ad agencies of Gurgaon is adlift. They provide highly measurable and cost effective strategy as per the business model of the company. They provide services like Google display ads, instagram ads, Facebook ads, Bing ads, Google search ads. They have successfully catered to clients like: Biryani blues, HDFC Banks, LG, Titan eye plus,etc.
Techmagnate:
Techmagnate is the award winning PPC agency in India. Which caters services like content marketing, PPC marketing, etc. depending on the business model and goal of the company, they target and formulate a plan to get the ROI. They have clients like B Health, Apollo Hospitals, Bajaj Finserv, Global school foundation, etc.
Conclusion: There are many PPC agencies, but as per the current rankings we have sort out the list. PPC expert agencies are those who have best, professional skilled people who are well aware of the Google updates, and hence work accordingly to provide the best results on the basis of business model and have the ability to curate the strategy from small to big sized businesses.
FAQ’s:
What is PPC?
PPC is pay per click model strategy which is commonly used in Google and meta ads and it is the basic parameter to analyse the campaign results.
2. What PPC agencies are beneficial?
Hiring an agency like DigitalCappuccino helps in getting the maximum ROI, attract targeted audience, and save time with expert-managed campaigns which helps to boost the business online presence.
3. What is the cost of hiring a PPC agency?
The cost of hiring a PPC agency depends on various factors such as agency reputation, services offered, time period, campaign complexity and budget, etc. Typical pricing structures include a percentage of the ad spend by business, and monthly charges for the agency. Some agencies like Digital cappuccino provide good results and come under the budget.
4. What platforms are used by the PPC agency?
The PPC agency usually works with some of the important platforms like Google ads, Microsoft advertising, Facebook ads, Instagram ads, and linkedin, twitter as well. The goal of the agency also matters as the plan is curated in such a way that will cater the targeted audience.
5. How to choose the right PPC agency?
Choosing the right agency might look difficult but its not, if you choose by using the right strategy, look out the agency by evaluating the track records, customise approach, past projects and delivery, followed by some case study. Other ethical parameters are also important at the same time. Digital Cappuccino has the right resource to cater all your agency needs.
