Now is the moment to rethink your strategy whether you’ve been putting off incorporating video into your marketing plan or if you just feel that your efforts need a boost.
Social media networks’ algorithms have been favouring video content more and more in recent years. With YouTube Shorts, even YouTube, which has always been a video platform, has demonstrated a desire to innovate. An exciting new potential for businesses to stand out on a distinctive terrain with video content for social media has emerged as a result of these changes. The best approach to keep growing as customer tastes change is to establish your presence using video content marketing.
The Need for Video Content
Even if TikTok is a contributing aspect, it’s not the only reason. In response to TikTok’s explosive growth in the US in 2018, other social media platforms have introduced direct rivals like Instagram Reels and YouTube Shorts. But social media video trends date back to Vine in 2013, in addition to YouTube’s ongoing appeal to users of all ages. Video is not a flashy new fad or something that only teenagers like.
The last ten years have shown that marketers can’t just ignore video.
An increase in viewers
The biggest draw of video content marketing may be the audience’s seemingly ravenous desire. 88% of viewers, who are by far the majority, want to see more video content from their favorite businesses. Video is more prevalent in content strategy than blogs and infographics, and 80% of marketers claim that video has positively impacted their businesses’ bottom lines.
Increased Exposure
When it comes to communication, whether for business or for fun, video content has taken the lead. By investing in videos, you essentially increase your probability of reaching more people.
This paradigm shift is well shown by Instagram’s transition to a video-centric design. Recent confirmation from a senior Instagram executive that the app was undergoing significant change suggests that the team will keep promoting both short and long-form videos to users. If you want to stand out on a crowded app, video is your best option. This is good news for video content marketers.
Longevity of Content
Quality is still important. Poorly made videos quickly become outdated, while carefully thought-out video content has the ability to last much longer. Video content can be timeless, depending on the subject. In particular, well-made educational or “how-to” movies can have a long shelf life.
Search engine results pages (SERPs) are frequently where the true test of longevity may be found, with YouTube videos, in particular, displaying natively in Google results. Older content can still rank highly for searches that yield video results. Additionally, keep in mind that video content marketing should be viewed as an addition to text rather than a replacement.
Create a Trusting Relationship
Some of the most successful marketing tactics try to establish a long-lasting relationship with their target audiences. Videos humanize your content and help potential buyers relate to your messaging by putting a face on otherwise faceless businesses.
Because followers have a tendency to become accustomed to a set schedule, repetition and routine are important in this situation. Your fans will anticipate seeing your material at specific times if you post regularly and of good quality. Establishing trust with your audience with a dependable video content marketing plan can result in a lot more successful sales funnel.
Guidelines for Video Content
It is obvious that video content, whether for social media or another platform, is the one to focus on right now. Here’s how to leverage the resources you already have to your advantage.
Keep It Simple: When it comes to marketing, less is usually more, and this maxim still holds true for the promotion of video content. You’ll gain by taking a modest approach to your content unless you’re embarking on a deep dive into a product.
This is true for text in short-form content as well as effects. When creating content for Reels or TikTok, subtitles are fantastic (and even encouraged), but try to limit all other effects as much as possible. Getting the point across in fewer than five seconds is recommended practice. Filters, intros, and other extraneous visual features will only detract from the replayability and viewer engagement of your material.
The majority of marketers are unaware that live videos can generate up to six times more engagement than pre-recorded content, so be on the lookout for trends. You might get ideas for the type of video content you should create for social media platforms by keeping an eye on what’s trending.
Utilize analytics: While all businesses have access to the same robust analytics tools on their dashboard, not all of them are aware of what to look for. Analytics can be a quick approach to find aspects in your video content marketing strategy that you might have overlooked otherwise.
For instance, if viewers only watch a few seconds of your social media video material, it may be a hint that you need to reconsider your structure. Numerous companies have already heeded the warning and turned important segments of long-form recordings into YouTube Shorts and Reels.
Quick Path to Success
You might not be maximizing your SEO potential if you don’t use video content marketing, which is the ideal complement to written material. At first, switching to a dynamic video strategy could seem intimidating, but the advantages far outweigh that. If you require assistance developing a social media video content strategy,
