Nail polish packaging must be per the trends because appearance is an integral part of sales in packaging. Customers look for beautiful packaging while they look for nail paints for their beautiful fingers.
Most of the time, they have to gift items to their friends and prefer colourful packaging so that they don’t have to pack them more. Your brand must have these gift boxes to provide the customers with everything they want under one roof.
Therefore, brands go for custom packaging. But here are a few tips to avoid when you are going for custom nail polish packaging.
- Do Not Stuff Your Packaging
- Avoid Non-Biodegradable Packaging
- Avoid Complicated Packaging
- Do Not Contact A Packaging Company With No Experience
Do Not Stuff Your Packaging
Yes, we know that customisation means you can add anything to your packaging, but nobody asked you to go overboard with it.
You will have limitless options in customising your nail polish packaging, and you can try all the customising options on different boxes, but having them stuffed on one packaging will only make your packaging look ugly.
Using every finish on your nail polish packaging will make it look odd but not beautiful. If you want customers to stop and gawk at your products, you must know what type of customisations to go for and how you can make your products have better sales.
If you are going for minimal packaging, you must choose one of the finishes. It serves the look and sits right with the theme. You can have different packaging styles and even different box styles for each family colour.
Once you know how to go about your packaging, your sales become just one step away from your brand. What you can do is have each design for each family colour. You can have different box styles.
Avoid Non-Biodegradable Packaging
Plastic is the new uncool of this generation. If you want customers to shop more often from your brand, you must eliminate every non-biodegradable element used in packaging.
Going sustainable in packaging will help you be more prominent among known brands because customers will know you care about the environment as much as they do.
Avoid plastic at all costs. Go for eco-friendly packaging, but you can also do one more thing to be a sustainable brand. Go for plant-based ink instead of lubricants.
Using soy ink on your packaging boxes will help in more than one way. First, the ink is sustainable and does not resist decomposition when the box comes in contact with water.
It also produces sharper images and brighter colours that will help your custom nail polish packaging stand out better in the market among other products.
You can use paper or muslin bags, an excellent replacement for all non-biodegradable ingredients. Create a healthy environment so that your products can grow and flourish.
Avoid Complicated Packaging
This is one of the essential don’ts of packaging. You must know that customers are not fans of complicated packaging; therefore, you must keep it minimal and simple. Excessive complications for a mere nail polish box do not make sense.
Many box styles are both classy and less complicated. You can try them for your nail paint boxes and see how they help with better sales. Custom nail box packaging also means you can choose all these different styles.
For instance, if you are going for nail polish kit boxes, you may go for flap boxes. These fap boxes add a royal touch to the brand and help create your brand’s dignified look.
You may choose rigid boxes for these kits since they are the sturdiest material among the famous packaging materials.
If you run an online business, you must go for the tuck-end boxes because they keep the product safe throughout the journey. Some other styles to try are:
- Hinged Boxes
- Lid Boxes
- Drawer Style Boxes
- Sleeve Style Boxes
- Flap Boxes
Do Not Contact A Packaging Company With No Experience
This might seem unrelated to your custom nail polish packaging, but it is closely related to your sales. If you go for a company with no standing business, you risk your brand.
You don’t know what kind of boxes you will be getting if they have no reviews or samples to show you. If they have never worked with any brand in the past, how can they be the best in town?
A good packaging company is what helps you with better sales. If you are looking for the best custom nail polish packaging, you must go for the company with the best standing experience. They provide you with many customisation options, and you can see different styles and templates for your nail polish boxes.
To start, a few finishes you can get on your custom nail polish packaging are:
- Matte
- Gloss
- Embossing
- Debossing
- Spot UV
- Hot Foil Stamping
If you want to have window patches on your custom nail polish boxes, you can give directions to the packaging company, and they will provide you with precisely what you want. But for that, you must run a background check. You must look for the following factors in a packaging company:
- Must have good standing experience
- Provides you with a free sample
- Has enough customisations to offer
- Shows punctuality while delivering
- Offers affordable wholesale rates
- Has a secure shipping process
Nail polish boxes wholesale rates are very generous, and most companies offer these rates when ordering in bulk. You can get amazing discounted deals on your nail polish packaging.
Never settle for a company that fails to provide you with the above factors. You can reach out to many companies for your custom nail polish packaging.
Summarising The Above Discussion
These are a few don’ts you must look for while ordering your custom nail polish boxes. If you want your brand to be top-notch with the best sales, you must avoid the above-mentioned factors.
Contact an excellent packaging company today and see for yourself.
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