Americans’ love affair with burgers is legendary, with more than 50,000 burger joints in the country and 50 billion burgers consumed annually. However, in a crowded market, packaging can make all the difference in selling burgers. A good burger deserves a great packaging design to attract customers and promote your brand. Here are some tips for designing eye-catching burger boxes that will boost sales.
Printing Technology
Choosing the right printing technology is key to creating an eye-catching and appealing burger box. In the US, digital printing, 3D printing, lithography, flexography, and inkjet printing are commonly used for burger packaging boxes. However, it’s important to consider the cost and quality of the printing technique before choosing one. For example, lithography is expensive, while flexography has a lower quality than lithography. Digital printing is perfect for many cases, focusing on the color and quality of the design that you want to print.
Logo Customization
A logo is an essential piece of branding and speaks volumes about your brand’s values. Make sure to print your logo prominently on the box, avoiding the corners. Align your colors and brand slogans with the logo and make sure it is customer-friendly. Your logo is a key tool for building trust with customers and making your brand more popular.
Necessary Information
Your burger box should provide all the necessary information a customer needs, such as food ingredients, company background, year of establishment, an eye-catching slogan, quality of raw materials, and eco-friendly elements. Providing this information shows that you are customer-friendly and committed to quality.
Unboxing Styles
Unboxing is an exciting experience for customers, and you can make it even more memorable with unique unboxing styles. Mailer boxes with catchy designs and window-style boxes are trendy and can attract customers’ attention.
Lamination and Embossing
Finally, applying lamination and embossing to your burger packaging boxes can make them stand out. Matte and gloss lamination can give your logo and product an attractive shine while making the texture of the box velvety and soft. Lamination and embossing add the final touch to your packaging design and can help boost sales.
Conclusion
In conclusion, designing eye-catching burger boxes can set your brand apart in a crowded market and increase sales. By choosing the right printing technology, customizing your logo, providing necessary information, using unique unboxing styles, and applying lamination and embossing, you can create packaging that customers will love and remember.
Read More: The Importance of Seasonal Packaging: How Seasonal Boxes Can Boost Your Sales
