Unlike Static, Dynamic QR codes are advanced because they are editable and trackable. It means after the codes are printed and circulated, the scan destination can be administered and managed centrally or changed if necessary. Technically, Static and Dynamic QR code types are nearly the same. The point here is for dynamic code the system setup stores and extra forwarding URLs.
Static vs. dynamic QR codes
- Both are categorized based on URL-level access after the codes get scanned.
- Dynamic QR code has a minimum of two URLs stored, where the second is a redirect following the first URL.
- In both, the first URL is stored as unchanging and static text [hard-coded].
- In dynamic codes, the first URL is an app’s address designed to store another URL, which is controlled for changes at any time.
- As the dynamic QR code is controlled the changes in generated QR code are simple.
- When the final URL in the QR code is the same as the hard-coded destination then you are encountering a static QR code. A Q code with an editable final URL destination is a dynamic QR code.
Issues with dynamic QR code
Dynamic QR code arrangement is not complicated. It needs two URLs but the redirection host has to be reliable and functioning properly. If it is not then the user scanning the QR code collapses. Dynamic QR code failure is an issue with the server or app that the first URL directs to. It can be because of server slack, configuration issues, or the server does not exist.
It is a common dilemma but to avoid this choose reliable online providers like QR-Kode.no. They offer a dynamic QR code generator [https://qr-kode.no/en/], which guarantees reliability and uptime. It means no time wasted or concerns about losing brand credibility.
Beneficial features of dynamic QR codes for marketing
- Edit landing pages – With dynamic QR codes, businesses can create attractive QR codes, track user data, edit landing pages, and switch off or turn on QR codes anytime.
- Add value – The majority of businesses are using QR codes and if you ignore then you will be losing 50% of consumers to competition. You can create greeting cards with QR codes for seasonal promotions. There is no need to plan a new QR code campaign but edit the same embedded code and reuse them. Dynamic QR codes are extra handy and help to add value.
- Track scans performance – Monitor how many scans your dynamic QR codes are receiving. You get a good idea of your marketing campaign’s performance and see ROI value.
- Integrate with Google Analytics – You can integrate the QR code generator into Google Analytics. You get to see a big picture of your QR code marketing campaign performance. You can see scans, user behavior, and their interaction on your website on a single dashboard.
- Set expiry dates for QR codes – For limited-time offers on products, you can set an expiration date for the QR code. It allows receiving more scans. Place a compelling CTC like ‘scan for discount deals’ in the QR code, so users take action.
Ensure to personalize the QR code, check its size and place it in an ideal position for marketing campaign success.
