The dream of landing a book deal is a powerful motivator for aspiring authors. However, a publishing contract is just the beginning of your literary journey. Building a long-term author platform is crucial for long-term success. Your platform is more than just a website; it’s a dynamic space that connects you with readers, fosters loyalty, and lays the groundwork for future book sales.
Why Build a Platform?
A robust author platform offers numerous benefits:
Visibility and Discoverability: In an oversaturated market, a strong platform helps your book stand out. It increases your chances of being discovered by readers and reviewers.
Direct Connection with Readers: Build relationships with your audience through your platform. Engage them, answer questions, and foster a sense of community. This loyalty translates to sales and long-term support.
Control Over Your Narrative: A platform allows you to control the message surrounding your work. You can share insights into your writing process, connect with readers on a personal level, and address any misconceptions about your books.
Increased Earning Potential: A platform opens doors beyond traditional publishing. You can explore self-publishing opportunities, sell merchandise, or offer writing workshops, all leveraging your established audience.
Building Your Platform Brick by Brick:
Here are some key strategies to develop a thriving author platform:
Craft a Compelling Website: Your website is your online home base. It should be visually appealing, informative, and easy to navigate. Include key information about yourself, your books, upcoming events, and ways for readers to connect (like a contact form or email signup).
Embrace Social Media: Utilize platforms like Twitter, Instagram, and Facebook to connect with readers, share updates, and engage in conversation. Post interesting content related to your genre, run contests or giveaways, and participate in relevant online discussions.
Content is King: Regularly create engaging content that showcases your expertise and attracts readers. This could include blog posts, excerpts from your work, writing tips, or interviews with other authors in your genre.
Email Marketing: Share exclusive content, offer book deals, and keep readers informed about your latest projects.
Engage with the Community: Be an active participant in the literary community. Attend book festivals, author conferences, or online book clubs. Network with other authors and readers, participate in discussions, and build relationships.
Guest Blogging Opportunities: Expand your reach by writing guest posts on blogs related to your genre. Offer valuable insights and subtly promote your work by showcasing your expertise.
Explore Paid Advertising (Strategically): While organic growth is ideal, consider targeted social media ads or book promotion platforms to reach a wider audience. However, be strategic and track the results to ensure a return on your investment.
Consistency is Key:
Building a platform takes time and dedication. Consistency is key! Regularly update your website and social media channels, engage with your audience, and create valuable content.
A Book Writing Expert‘s Bonus Tip:
Consider collaborating with other authors in your genre. Do joint interviews, host online events together, or even co-write a short story. This can help you leverage each other’s audiences and expand your reach.
Beyond the Book Deal:
Remember, your platform is an ongoing project that evolves alongside your writing career. By implementing these strategies and staying engaged with your audience, you can build a thriving platform that will sustain you for the long haul. Your platform isn’t just about your current book; it’s about establishing yourself as a trusted author and building a dedicated readership for years to come.
