The top marketplace in the world has a platform called Amazon Seller Central. Through this platform, a company can access the millions of customers that buy on Amazon's online marketplace and sell things online. Using the e-commerce infrastructure and clientele already present on the platform, Seller Central enables company owners to transition from offline to online retail. By serving as third-party sellers, Amazon Seller Central enables company owners to sell their goods directly to Amazon shoppers. This is referred to as vendor fulfillment (often abbreviated to FBV). Under this arrangement, the merchant is in charge of packaging and shipment. On the other side, Alpha repricer enables companies to serve as first-party suppliers by supplying Amazon with large quantities of their goods. In this arrangement, there is no interaction between sellers and customers, but by signing up for the Fulfilled by Amazon program, the merchant permits Amazon to handle the order (often abbreviated to FBA). Vendors who participate in this program ship their goods to an Amazon warehouse, where they are kept in storage until an order is placed. After that, warehouse personnel packages and deliver customer orders.